The following is a short explanation of our curricula that we offer and helps give you a better sense of the dedication that YES has towards our youth!
The Advanced Artist module picks up where the Music Industry Basics module ends in terms of artist development. Participants will continue to gain knowledge of the music industry as well as further develop their own talent and performance skills. The participants will learn advanced songwriting techniques, business and negotiation skills, marketing and promotions skills, and continue to explore the issue of artist image and persona. Upon completion of the Advanced Artist module participants will have competed a four-song demo CD featuring all original works as a part of a professional artist demo package, complete with professional headshots and artist biography.
Graphic Arts and Web Design
The Graphic Arts and Web Design module takes advantage of the enormous popularity of the Internet and advances in graphic design software and technology. These advantages create a compelling context for meaningful media literacy, technology and communication training. This module helps participants to understand the power of the graphic arts, Internet technology and new media, and will teach them the fundamentals of graphic designs for a variety of media platforms. Upon completion of this module participants will have completed the development and design of an website, as well as marketing materials for products produced by participants in other program modules.
The Internet Radio module is designed to link creative passion with technology skills and entrepreneurial desire. In addition to learning the basics of traditional radio broadcasting, participants will be equipped with technical knowledge that will help to bridge the digital divide and the basic principles for operating a business, including advertising and marketing. Participants will also learn invaluable personal and professional development skills. Upon completion of the module participants will program and operate an Internet radio station that reflect their culture and attitudes about the society in which they live.
Music Industry Basics
This module is designed for youth with an interest in the music industry. It offers introductory level training in artist development, music production, and the business side of the music industry. The module also contains an integrated media literacy curriculum which encourages youth to examine and interpret the messages that are presented to them by mass media. Upon the completion of the Music Industry Basics module not only will participants have gained invaluable knowledge of the music industry but they will also have completed and marketed their own compilation CD project.
The Radio Broadcasting module is designed to help youth acquire skills in areas of media literacy, communication and technology. Participants will learn the basic aspects of programming and running a radio station, journalism and interviewing skills, and begin to develop their own talent and skill as on-air radio personalities or behind-the-scenes producers and marketing specialists. Participants will also learn the importance of examining and interpreting the messages presented in today’s popular music genres. Upon completion of this module, participants will have programmed and launched their own neighborhood radio station and/or produced a weekly radio production to be broadcast on a local AM or FM station.
Television and Video Production
The Television and Video Production modules is designed to help participants increase their knowledge of the film and television industry and give them a basic understanding of video production, all while improve their creative and critical thinking skills. The module also helps participants to understand the importance of media as well as the influence it has on their everyday lives. The Television and Video production module has two options: (A) Music Video and (B) Documentary. Upon completion of the Music Video option participants will have completed production of a music video of a song produced by their peers. The goal of the Documentary option is a completed documentary on a subject selected by participants.
Theater and Performance Arts
The Theater and Performance Arts module is designed to give youth the opportunity to explore their own creativity and tell their own stories. In this module, youth will be introduced to both the creative and business aspects of theater and performance. Participants will learn the fundamentals of stage acting, storytelling through script-writing and basic theater etiquette. Participants will also learn essential behind-the-scenes aspects of theatrical production including casting, set design, make-up and wardrobe. Upon completion of this module participants will have re-written, cast, and produced a YES play;"The Choice".
The Sportscasting Module is designed for youth who are interested in both the sports and mass media industries. This module combines the active involvement of participants in a round robin basketball tournament with ESPN-style broadcasting workshops and exercises. Participants will learn essential journalism and communication skills including interviewing, play-by-play announcing and public speaking. Participants will also learn sports news writing from local media professionals as well as improve their basketball skills through clinics taught by professional coaches. Upon the completion of this module participants will have reported and provided play-by-play commentary for the course of the tournament, and produced an And-1 style highlight tape of the tournament.
© 2008 Youth Entertainment Studios